Profitable retail airsoft business is for sale for investors. Operates in 48 countries, has thousands of different equipment, soon going public.
The strategy of building the image of the GROUP for IPO on the US stock exchange
This is a dynamically developing Polish manufacturing company with its own e-commerce channel, specializing in the sale of airsoft equipment and military accessories. The company plans to raise USD 12 million in the pre-IPO round and then debut on the US stock exchange (NASDAQ/NYSE).
In order to effectively attract investors and build credibility on the capital market, must implement a coherent communication strategy, addressed to both institutional and individual investors. Professional brand positioning, financial transparency and expansion into global markets will play a key role.
Key strategic activities
A. Building financial credibility and transparency
A clear development strategy - publication of development plans for 3-5 years, taking into account global expansion and diversification of sales channels.
Financial reports in accordance with American GAAP standards - cooperation with an auditor from the Big Four.
Transparent business model – emphasizing competitive advantage in the e-commerce and airsoft sectors.
Publication of financial results – regular reporting for investors (traditional and online).
B. Communication with investors and industry media
Creation of the Investor Relations section on www.gfcorp.pl – providing reports, presentations and FAQs for investors.
Roadshow before pre-IPO and IPO – organization of meetings with investors in the US and Europe.
Employment of the IR (Investor Relations) team – communication with VC, PE funds and institutional investors.
Partnership with a PR agency – publications in industry media (Forbes, Bloomberg, TechCrunch, Financial Times).
Interviews with the management – building the authority of the CEO and key leaders of this business as industry experts.
C. Positioning the GROUP as a global airsoft leader
Emphasizing dominance in Europe and building it globally - airsoft leader in the EU, plans to expand to the US and Asian markets.
E-commerce, VR and AI technologies - innovations in logistics, order processing automation, demand prediction, new VR products.
Market data and trends - analysis of airsoft market growth, online sales potential and omnichannel.
Cooperation with influencers and military experts - increasing recognition in key markets.
D. Building a community of investors and brand ambassadors
Educational campaign - presenting the airsoft market as a growing business segment
Creating a communication platform for investors - regular newsletters, AMA (Ask Me Anything), online meetings.
Cooperation with stock market analysts - providing recommendations for institutional and retail investors.
E. Cooperation with strategic partners
Acquiring strategic investors - venture capital funds, private equity, family offices.
Industry partnerships – developing relationships with e-commerce and technology leaders.
Employment of legal and financial advisors in the US – ensuring compliance with SEC regulations and stock exchange requirements.
Summary
The GROUP's goal is not only a stock exchange debut, but also long-term building of value for investors.
The strategy includes transparent communication, development of global recognition and strengthening the position of the leader in the airsoft segment.
The company focuses on stable revenue growth, diversification of sales channels and use of modern technologies.
